HOKA & CANVAS partner for growth
CANVAS is excited to announce that we will be working to help grow the HOKA brand as their new social agency of record.
Late this summer, our teams got to work creating a social media strategy and respective creative franchises in support of the rapidly growing performance shoe brand. In two short weeks, our team ran a sprint using our proprietary “Social Brand Framework” to identify a growth audience, define a role of social, identify content pillars, create a channel plan, social identity, six new social franchises and measurement plan for HOKA.
The first of many content formats that Canvas has planned for HOKA social is "The FLY Report," a video franchise featuring real people sporting HOKA shoes in the wild, while also discussing their style and passions that inspire movement.
This series caters to a more lifestyle and fashion forward audience, but Canvas will look to balance expanding the HOKA social audience, while also staying true to the brands core performance and running roots.
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Bryn Little
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Executive Director of Strategy
